Notes to self

Malcom Gladwell:
There isn't one perfect Pepsi, there are perfect Pepsis.

Giving people choices = happiness
Catering to people's different taste buds = smart business
Acknowledging people's differences = my project?! (Or, is this too broad and endless? Maybe the varied interpretation of happiness can be conglomerated into larger groups)

Quite different from Gilbert's talk about synthetic happiness and natural happiness.