Friday, January 16, 2009

Paula Scher: Great design is serious (not solemn)


This TED talk by Paula Scher shows what kind of design she longs doing. Solemn vs. Serious design. She defines design as play.

Solemn:
• Washington
• Socially correct
• Perfection
• Rules

Serious:
• New York
• Play/Be silly
• Whole-hearted
• Spontaneous
• Accidental
• Intuitive
• Incidental
• Create out of Innocence
• Selflessness
• Imperfection
• Human traits

She talks about how she's created "Serious Design" 4 times in her career.
• The identity for the Public Theatre
• Napkin drawing of the Citi Bank Logo.

I too, strive to create seriously.

1 comment:

  1. you may have already seen this, but I really enjoyed this TED talk by Tim Brown on creativity and play... to me this ties in to the idea of happiness... link

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